Custom Attributes for Customers

Applies to: Customer Custom Attributes API | Customers API | GraphQL | OAuth API

Learn how custom attributes can be added to Square customer profiles using the Customer Custom Attributes API.

Custom attributes can help simplify integration or synchronization and enable new personalization workflows. The Customer Custom Attributes API lets you define custom attributes (such as Favorite Drink, Occupation, Last Check-In Date, and Entity ID) and apply them to customer profiles. You can also use the API to retrieve and manage seller-defined custom fields.

The following videos show how you can use custom attributes:

A custom attribute obtains a key identifier, visibility setting, allowed data type, and other properties from a custom attribute definition. This relationship is shown in the following diagram:

After a customer-related custom attribute definition is created for a Square seller account, you can set the custom attribute for the seller's customers.

The following requirements, limitations, and other considerations apply when working with customer-related custom attributes:

• Minimum Square version - Square version 2022-05-12 or higher is required to work with the Customer Custom Attributes API.

• Sensitive data - Custom attributes are intended to store additional information or store associations with an entity in another system. Don't use custom attributes to store any PCI data, such as credit card details. PII is supported in custom attribute values, but applications that create or read this data should observe applicable privacy laws and data regulations such as requesting the hard deletion of custom attribute data when a GDPR request for erasure is received. Never store secret-level information in a custom attribute. The use of custom attributes is subject to developers adhering to the Square API Data Policy Disclosures.

• Unsupported data types - You can only create customer-related custom attribute definitions that specify a schema for a supported data type. The following data types aren't supported for customer-related custom attributes:

  • DateTime
  • Duration

• Search support in the Customers API - The custom_attribute filter can be used with the SearchCustomers endpoint to search customer profiles by custom attribute. However, custom attributes aren't included in the search results. To retrieve or list custom attributes for a customer profile based on a search, you can call RetrieveCustomerCustomAttribute or ListCustomerCustomAttributes using a customer ID from the result set. For more information, see Search by custom attributes.

• Limits - A seller account can have a maximum of 100 customer-related custom attribute definitions per application.

• Unique name - If the visibility of a customer-related custom attribute definition is VISIBILITY_READ_ONLY or VISIBILITY_READ_WRITE_VALUES, the name must be unique (case-sensitive) across all visible customer-related custom attribute definitions for the seller. This requirement is intended to help sellers differentiate between custom attributes that are visible in the Customer Directory and other Square products.

• OAuth permissions - Applications that use OAuth require CUSTOMER_READ or CUSTOMER_WRITE permission to work with customer-related custom attributes. For more information, see OAuth API and Customer Custom Attributes.

  If a seller revokes the permissions of the application that created a custom attribute definition, or if the token expires, the application cannot access the definition or corresponding custom attributes until permissions are restored. However, the definition and custom attributes remain available to other applications according to the visibility setting.

• Idempotency - Including an idempotency key in a request guarantees that the request is processed only once. The following endpoints allow you to specify an idempotency_key:

  • CreateCustomerCustomAttributeDefinition
  • UpdateCustomerCustomAttributeDefinition
  • UpsertCustomerCustomAttribute
  • BulkUpsertCustomerCustomAttributes

  Be sure to generate a unique idempotency key for each request. If an idempotency key is reused in requests to the same endpoint on behalf of the same seller, Square returns the response from the first request that was successfully processed using the key. Square doesn't process subsequent requests that use the same key, even if they contain different fields. For more information, see Idempotency.

You can use the Customer Custom Attributes API to extend the Customer data model and associate seller-specific or application-specific information with customer profiles. For a high-level understanding of how you work with customer-related custom attributes, it's helpful to focus on three basic operations:

{
  "custom_attribute": {
    "key": "favorite-drink",
    "version": 1,
    "updated_at": "2022-05-20T21:13:48Z",
    "value": "Double-shot breve",
    "created_at": "2022-05-20T21:13:48Z",
    "visibility": "VISIBILITY_READ_WRITE_VALUES"
  }
}

The Customer Custom Attributes API supports the following operations:

• Create a customer custom attribute definition
• Update a customer custom attribute definition
• List customer custom attribute definitions
• Retrieve a customer custom attribute definition
• Delete a customer custom attribute definition

• Create or update a customer custom attribute (upsert)
• Bulk create or update customer custom attributes (bulk upsert)
• List customer custom attributes
• Retrieve a customer custom attribute
• Delete a customer custom attribute

The data type of a custom attribute is specified in the schema field of the custom attribute definition. For all data types except Selection, this field contains a simple URL reference to a schema object hosted on the Square CDN.

Customer-related custom attributes support the following data types:

• String
• Email
• PhoneNumber
• Address
• Date
• Boolean
• Number
• Selection

For information about defining the data type for a customer-related custom attribute, see Specifying the schema.

A CreateCustomerCustomAttributeDefinition request is scoped to a specific seller. Creating a definition makes the corresponding custom attribute available to the customer profiles in the seller's Customer Directory.

To make the custom attribute available to other sellers, you must call CreateCustomerCustomAttributeDefinition on behalf of each target seller. To do so when using OAuth, call this endpoint for each seller using their access token.

The following diagram represents two sellers using identical favorite-drink custom attribute definitions to record their customers' favorite drink:

You can reuse the same key for your custom attribute definition across sellers. The key must be unique for your application but not for a given seller. However, if provided, the name must be unique (case-sensitive) across all visible customer-related custom attribute definitions for the seller.

The application that creates a custom attribute definition is the definition owner. The definition owner always has READ and WRITE permissions to the definition and all instances of the corresponding custom attribute.

The visibility of a custom attribute definition determines how other applications can access the definition and corresponding custom attributes when making calls on behalf of a seller. This access control applies to third-party applications and Square products, such as the Customer Directory.

The following table shows the access permitted by each supported visibility setting.

1. All custom attributes are visible in the .csv file when the customer data is exported, including those set to VISIBILITY_HIDDEN. Sellers can generate this file using the Export Customers button in the Customer Directory.
2. Customer-related custom attributes set to VISIBILITY_READ_ONLY aren't currently visible in the Customer Directory or Point of Sale application.

To access custom attributes or definitions owned by other applications, the following conditions must be true:

• The visibility field must be set to one of the following:

  • VISIBILITY_READ_ONLY - Allows other applications to view the definition and corresponding custom attributes.
  • VISIBILITY_READ_WRITE_VALUES - Additionally allows other applications to set the value of the custom attribute for customer profiles or delete the custom attribute from customer profiles.

• The requesting application must use the qualified key for the following requests:

  • RetrieveCustomerCustomAttributeDefinition
  • UpsertCustomerCustomAttribute
  • BulkUpsertCustomerCustomAttributes
  • RetrieveCustomerCustomAttribute
  • DeleteCustomerCustomAttribute

  To obtain a qualified key, call ListCustomerCustomAttributeDefinitions or ListCustomerCustomAttributes. These endpoints return qualified keys for custom attribute definitions and custom attributes that are owned by other applications and visible to your application. For more information, see List customer custom attribute definitions and List customer custom attributes.

You can subscribe to receive notifications for customer-related custom attribute events. Each event provides two options that allow you to choose when Square sends notifications:

• .owned event notifications are sent when changes are made to custom attribute definitions and custom attributes that are owned by your application These changes apply to:
  • All custom attribute definitions created by your application.
  • All custom attributes based on a custom attribute definition created by your application.
• .visible event notifications are sent when changes are made to custom attribute definitions and custom attributes that are visible to your application. These changes apply to:
  • All custom attribute definitions and custom attributes owned by your application.
  • All other custom attribute definitions or custom attributes whose visibility setting is VISIBILITY_READ_ONLY or VISIBILITY_READ_WRITE_VALUES. This includes seller-defined custom attributes (also known as custom fields), which are always set to VISIBILITY_READ_WRITE_VALUES.

Notification payloads for both options contain the same information.

Subscribe to the following events to receive notifications for changes to custom attribute definitions and custom attributes that are owned by your application:

Subscribe to the following events to receive notifications for changes to custom attribute definitions and custom attributes that are visible to your application. These .visible events include changes to all custom attribute definitions and custom attributes that are owned by your application, so you do not need to subscribe to an .owned event when you subscribe to the corresponding .visible event.

The deprecated .public events and replacement .visible events apply to a different set of events. For more information, see Deprecated webhooks.

The following is an example customer.custom_attribute_definition.visible.created notification:

{
  "merchant_id": "DM7VKY8Q63GNP",
  "type": "customer.custom_attribute_definition.visible.created",
  "event_id": "347ab320-c0ba-48f5-959a-4e147b9aefcf",
  "created_at": "2022-05-21T21:40:49.943Z",
  "data": {
    "type": "custom_attribute_definition",
    "id": "sq0idp-BushoY39o1X-GPxRRUWc0A:businessEmail",
    "object": {
      "created_at": "2022-05-21T21:40:49Z",
      "description": "Work email address",
      "key": "sq0idp-BushoY39o1X-GPxRRUWc0A:businessEmail",
      "name": "Work email",
      "schema": {
        "$ref": "https://developer-production-s.squarecdn.com/schemas/v1/common.json#squareup.common.Email"
      },
      "updated_at": "2022-05-21T21:40:49Z",
      "version": 1,
      "visibility": "VISIBILITY_READ_WRITE_VALUES"
    }
  }
}

The following is an example customer.custom_attribute.visible.updated notification:

{
  "merchant_id": "DM7VKY8Q63GNP",
  "type": "customer.custom_attribute.visible.updated",
  "event_id": "1cc2925c-f6e2-4fb6-a597-07c198de59e1",
  "created_at": "2022-06-26T01:22:29Z",
  "data": {
    "type": "custom_attribute",
    "id": "sq0idp-BushoY39o1X-GPxRRUWc0A:businessEmail:CUSTOMER:TNQC0TYTWMRSFFQ157KK4V7MVR",
    "object": {
      "created_at": "2022-05-22T21:40:54Z",
      "key": "sq0idp-BushoY39o1X-GPxRRUWc0A:businessEmail",
      "updated_at": "2022-06-26T01:22:29Z",
      "value": "[email protected]",
      "version": 2,
      "visibility": "VISIBILITY_READ_WRITE_VALUES"
    }
  }
}

Note the following:

• The .owned and .visible events are available for webhook subscriptions starting in Square version 2022-08-17. The deprecated events are available starting in Square version 2022-05-12.

• The CUSTOMERS_READ permission is required to receive notifications about customer-related custom attribute events.

• The key of the custom attribute definition or custom attribute in the notification is always the qualified key.

• If you subscribe to the .owned and .visible options for the same event, Square sends both notifications for changes to custom attribute definitions and custom attributes owned by the subscribing application.

• The value of the data.id in the notification depends on the affected object:

  • For custom attribute definition events, data.id is the qualified key.
  • For custom attribute events, data.id is generated using the qualified key and the ID of the affected customer profile. This data.id cannot be used directly with the Customer Custom Attributes API.

For more information about custom attribute webhooks, see Subscribing to webhooks. For more information about how to subscribe to events and validate notifications, see Square Webhooks.

• Create and Manage Customer Custom Attribute Definitions
• Create and Manage Customer Custom Attributes
• Custom Attributes
• API Reference: Customer Custom Attributes API
• Video: Sandbox 101: Customer Custom Attributes
• Video: Automate Marketing with Square's Customer Custom Attributes API